Evaluating Freelance Search engine optimization Consultants and Agencies

The primary difference is apparent, freelancers act as independent consultants. They are usually self-employed as well as their clientele is frequently localised, although theoretically freelance SEO’s could work everywhere with clients everywhere.

Search engine optimization agencies offer similar consultancy services but there is a large team. How big an Search engine optimization agency will vary from everything from a few individuals to hundreds. Search engine optimization agencies frequently offer other online marketing services like website design, ppc advertising or banner advertising in addition to Search engine optimization.


Just like other service-based industries typically freelance SEO’s are less costly than Search engine optimization agencies. Agencies have greater overheads like offices and purchasers teams, finance departments and account managers. Most freelancers work individually at home offices making their overheads considerably lower.

Most agencies an freelance SEO’s cost the work they do hourly or on the day rate.


The particular Search engine optimization process which agencies and freelance consultants follow is generally quite similar. There is a fairly well toned best practice process for optimising an internet site that usually looks something similar to:

Market and keyword research

Technical optimisation

On-site optimisation

Backlink building


Terminology and also the information on each area of the process will be different from agency to agency and consultant to consultant but many follows this formula generally. Some freelancers may concentrate on a specific area of the Search engine optimization process like backlink building but many are rounders who are able to complete every part from the process.

The greatest difference by having an agency is most likely the amount of account management participation which may be helpful for bigger campaigns with big brands.


The caliber of Search engine optimization work delivered by agencies and freelancers varies so no real comparison could be attracted so that as a company thinking about dealing with whether consultant or perhaps a consultancy it’s your responsibility to find assurances concerning the reliability, credibility and gratifaction of whom you hire to complete your Search engine optimization.

Seek references using their company customers about the expertise of dealing with the company or even the freelancer and appearance their customers leads to Search results.

Agency’s frequently sell on their own the advantage of getting a multi-disciplinary team available comprised of departmental specialists like link builders and copywriters. This can typically be a benefit and frequently freelancers can provide a much better service quality and results by getting more personal expertise in your project.


Getting a group can provide agencies a benefit in this way but frequently freelancers are ex-agency employees who’ve been within the Search engine optimization business longer and therefore are towards the top of their game. Whenever using a company make sure to seek assurances about the expertise of they people caring for your project. Sloppy Search engine optimization work conducted by under qualified consultants can in some instances damage your websites search engine rankings greater than it will help.

The big question would be how to make a noticeable progress and become successful in case of small business. A reliable and reputed seo sg service would cater to your needs in the best manner possible. They would ensure you grow and progress in the right manner.